OUR PHILOSOPHY
The Resurgence of the Divine Feminine in Arabia Explores the multifaceted spiritual dimensions of the female. The female desires equality, harmonious participation, and inclusion in all areas of life. The female has always been an object of great desire and curiosity. The female defies being sexually objectified. For centuries, the female has played a secondary role even in the arena of religion. She is suffocated in the paradox of progression. The evolved female expresses distaste and aversion to a masculine interpretation of law and doctrine.
Hence, a new breed of women, the evolved femme, desires to break away in total and rediscover the Divine through her essential self. The soul of this femme unleashes herself through a rebirth. She is the embodiment of Divine Energy. As the select gender to birth, she harnesses her inherent Divine powers to co-create a new world. Facets of The Evolved Female Depicted in Alicia’s photography where she is subject and onlooker.
STORY OF LA MAISON DE RUMI
I became obsessed with hooded cloaks. They enchanted my heart. My journey began with unconscious admiration of Little Red Riding Hood's cloak and evolved into a Moroccan-inspired, versatile hooded Jalbiya when I started designing clothing at the age of 17. Two and a half decades later, my eyes fell upon a poncho version of my cloak fantasy. Wearing the cloak I purchased had a subtle yet dramatic impact on my state of being, every single time. Being shown a dream, I saw myself in the cloak, and dozens of women in the same. This compelled me to create the cloak I had always fantasized about – a permanent solution to craft a meditation cloak for the spiritual aspirant. The creation of the Humedate Cloak stemmed equally from a necessary solution during prayers and meditation, a solution designed and launched in Saudi Arabia as a visual response to the Resurgence of the Divine Feminine in Arabia. The Humedate Cloak is a meditation cloak that facilitates altered states, becomes versatile through variations in wear, and allows for a sense of sacred space within sacred space, akin to an inner and outer synthesis of mind, body, and spirit. These cloaks, which connect East-West Mysticism, activate the wearer's spiritual states and usher them into euphoria.
ALICIA ALI
Founder
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